Hamdan Resources

Senior Affiliate & Digital Marketing Manager

Framingham, MA - Full Time

Senior Affiliate & Digital Marketing Manager

Framingham, MA 
 
The Snr. Affiliate & Digital Marketing Manager/Director is responsible for the ongoing management, optimization, and relationships that fuel our client's affiliate and digital marketing campaigns. The role is responsible for developing, implementing, tracking and building continued efficiencies around working with both business development partnerships and affiliate relationships related to acquisition marketing, primarily focused on the consumer-side of the business, but often overlapping with the business-to-business side as well. Additionally, this role is also responsible for managing the strategy and execution of the company’s SEO and PPC campaigns in order to drive increased awareness, direct-to-consumer conversions, and further position the company and product as the top-rated identity theft protection solution. This role works closely with cross-functional teams across Sales, Marketing, Design and Engineering to grow their customers globally.
 
Organizational Competencies: 

Our client prides itself on employees who are builders, movers and shakers. The culture is comprised of smart people who laugh, have fun and work really hard to achieve personal and professional goals. The following competencies outline the values and behaviors we want to deliver to our customers and expect our employees to exhibit in performing job duties:  

Communication: Expresses oneself clearly and effectively when speaking and/or writing.  Listens attentively and ensures that information is understood by all parties. Shares information in a timely manner using the most appropriate method.  

Collaboration: Works collegially with others, cooperating in both interpersonal and team relationships. Fosters enthusiasm and maintains mutual trust, candor, humbleness, and respect. If applicable, manages groups effectively and builds partnerships with others.

Culture:  Exemplify the cultural behaviors of: balance, compassion, coaching/mentoring, diversity, empowerment, generosity, honesty, integrity and respect in daily work and interactions with customers and colleagues.  

Initiative: Takes action to complete work or improve a situation without waiting for explicit instructions. Understands how one's own actions relate to our company's and the department’s strategic goals. Recognizes and responds to opportunities in order to reach a goal.  Seeks new and improved techniques, solutions, and approaches to completing assignments.

Humor: Exhibits a positive and constructive sense of humor. Can laugh at oneself and with others. Is appropriately funny and can use humor to ease tension and collaborate with others effectively.  

Results: Focuses on desired results and sets and achieves challenging goals. Pursues work with energy, drive, and a need for completion. Develops and applies innovative ideas to complete work.  Adapts to varying work situations and is flexible in approach to resolving challenges. Takes initiative with a clear business purpose in mind. Continually seeks to improve business processes and documentation.    

Responsibility: Takes responsibility for all work activities and personal actions. Follows through on commitments. Implements decisions that have been agreed upon. Maintains confidentiality with sensitive information.  Acknowledges and learns from mistakes without blaming others. Recognizes the impact of one’s behavior on others.   

Service: Acts professionally and calmly at all times when interacting with others. Consistently demonstrates concern and courtesy towards colleagues and customers.  Treats all people respectfully and takes personal responsibility for correcting problems.  Follows up with individuals to ensure satisfaction with the level of service they have received.  

Teamwork: Contributes notably to the team effort. Uses the knowledge of others as a resource and delegating work appropriately. Establish and maintain collaborative relationships with all levels of the organization.  
 
You’re passionate about performance-based marketing strategies. You’re a team player who is driven, self-motivated, and can operate in a fast-paced environment. You will use logic to identify and evaluate alternative solutions for complex problems and must be able to influence and persuade stakeholders who might agree with you at the onset of an idea. 
 

Responsibilties: 

  • Lead the strategy and execution of the Affiliate Marketing, SEO, and PPC Programs in order to drive revenue growth.
  • Manage external resources who partner with our client to execute upon revenue-generating SEO and PPC programs.
  • Work alongside content marketing team to identify and deliver blogs that will further help elevate SEO strategies and heighten the company’s search profile.
  • Proactively build the number of affiliate partners through outreach, recruiting, and relationships to achieve quarterly and annual goals.
  • Negotiate and manage contracts and commission structures with affiliates.
  • Get affiliates excited and engaged about our products while also continuously communicating with them around company and product activities/press releases, etc.
  • Monitor affiliate activity, analyze performance, identify areas of improvement, and recommend ways to increase affiliate performance.
  • Generate affiliate payout reports.
  • Present reports for Affiliate Marketing Program metrics to Chief Commercial Officer (CCO) and CMO (report data may include acquisition metrics, conversion rates, number of conversions per affiliate, ROI, Cost per Acquisition (CPA), etc.).
  • Accountable for the B2C sales funnel conversion optimization strategy.
  • Align with Affiliate Marketing best practices and 360-degree management & measurement
  • Work closely and collaboratively across the whole organization.
  • Open and regular communication with the heads of Marketing and Sales on Affiliate Marketing status – for example, you will be expected to present to executives and share materials to further validate results and strategy.
  • Support the head of Business Development to evaluate and on-board potential new Affiliate Marketing partners while also sharing business contacts when appropriate.
  • Demonstrates behavior consistent with company Core Values.
  • Appropriately communicate company brand identity and corporate position.
  • May perform other duties as assigned. 

 
Qualifications:

  • Bachelor's degree in Marketing, Business or related field, or equivalent experience.
  • Minimum 4-7 years of hands-on experience in Affiliate Marketing (may include some experience with sales development).
  • Strong business acumen to understand affiliate motivations, drives, and work to align the Affiliate Marketing strategy with the overall company acquisition goals.
  • Strong account management and business development skills to manage existing affiliate marketing relationships and recruit new high-quality traffic placements for the company.
  • Knowledge of other affiliate networks (ShareASale, Commission Junction, etc.). 
  • Experience working on proven SEO and PPC strategies that drive revenue.
  • Excellent analytical, quantitative, organizational, negotiation, and prioritization skills.
  • Strong proofreading and editing skills.
  • Fully proficient in Excel with advanced skills.
  • Proficiency in MS Office, WordPress, and PowerPoint. 
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